Short-form ads
Direct-response creative that has to sell in the first second: hook, proof, offer, close — with captions and inserts doing real work.
See examplesSound on — cut, motion, captions, grade and mix by Jayvie Querido
I cut direct-response ads, podcast episodes and branded social — story, captions, motion, colour and mix carried end to end by one pair of hands.
Short-form ads
Podcast editor
Services
Direct-response creative that has to sell in the first second: hook, proof, offer, close — with captions and inserts doing real work.
See examplesMulticam episodes cut end to end — cold opens, chapters, clean audio — plus the vertical shorts pulled from the same master.
See examplesOpeners, lower thirds, word-level caption systems and full-frame type beats that carry the point instead of decorating it.
See examples
About me
Based in the Philippines, cutting for brands, creators and agencies abroad. One editor on the whole timeline — story, captions, motion, grade and mix — so nothing gets lost between hand-offs. Short-form that has to sell in the first second, and long-form that has to hold for two hours.
My toolkit
My latest work
Storm-risk hook, scripted b-roll and kinetic captions for a tree-care service.
Expert on camera, benefit stack, guarantee close — built to convert cold traffic.
Moving-car interview cut around one idea, with type carrying the emphasis.
Showroom walkthrough into colour-blocked macro shots of the product.
Serif caption system, breath-tight pacing, one idea per cut.
Word-by-word caption animation with the accent colour landing on the punchline.
Talking head with lower thirds and full-frame type beats between points.
Podcast title sequence: kinetic type, aerial plates, graphic beats on the beat.
Sales letter cut with highlight captions and proof inserts, paced to hold.
Long form
How it runs
You send footage, a reference, or just the idea. You get back a scoped plan before the first cut.
Story first — the spine of the piece, rhythm locked, nothing on the timeline that doesn't move it.
Word-level captions, titles and inserts built to carry the point on a muted phone screen.
Colour and sound finished together, then platform masters for every canvas you need.
No hand-offs. The person who heard the brief grades the final frame.
9:16, 1:1 and 16:9 from the same cut, captions burned or separate.
Scoped up front, then worked until the piece does its job.
Full-resolution masters are yours; source projects handed over when you need them.
Ways to work
Every quote is scoped to the brief — tell me what you need and you get an honest number back, fast.
Notes

What cutting hundreds of short ads teaches you about respecting one second of attention.

Why colour decisions belong in the edit, not bolted on after it.

Where AI earns a track on the timeline — and where it never will.
FAQs
Contact
Send the footage, a reference, or just the idea. You get a scoped plan back — deliverables, timeline, price — before anything lands on a timeline.